Silvia Ponce Díaz-Reixa (Santa Brígida, Gran Canaria, 1974) is a graphic designer and founder of Espíritu Gráfico. At the age of 18, she moved to Barcelona, where she trained at Escola Massana and began her professional career at studios such as Summa and Rosa Lázaro. She later co-founded LaTipa, an experience that helped shape her understanding of the profession.

She lives and works between Barcelona and Gran Canaria; it is from this constant movement that Espíritu Gráfico emerged. With nearly three decades of experience, her work focuses on closely accompanying each project, paying attention to its essence and exploring graphic layers through an approach that combines analysis, memory, and forward-looking thinking, an approach she describes as graphic archaeology.

She has collaborated with brands and institutions such as Inditex, Puig, Casa África, CAAM, Guaguas Municipales, GrandValira, the Government of the Canary Islands, and Barcelona Vinyl Club, among others.