Mariano García Cruz (Las Palmas de Gran Canaria, Gran Canaria, 1984) is a creative consultant and art director. His work focuses on the development and execution of advertising campaigns, helping brands solve creative challenges and coordinating visual direction and project production alongside illustrators, photographers, designers, filmmakers, and other creators.

Before working as a freelancer, he spent seven years as a senior art director at the independent agency Wieden+Kennedy Amsterdam. Prior to that, he developed projects in cities such as Tokyo, Tallinn, and Belgrade, and spent seven years in Barcelona, where he began his career at BBDO.

His approach combines multiple disciplines with a visual culture shaped by 1990s mainstream aesthetics, resulting in projects with a strong visual character and a playful tone. He has worked for brands such as Instagram, Nike, LEGO, Samsung, and KFC, on projects recognized at Cannes Lions, Epica, Laus, c de c, and El Sol. Alongside his commercial work, he develops projects such as Archivo Canarias and other creative explorations.