Guillermo Ruiz Palanca (Playa del Hombre, Gran Canaria, 1996) is a photographer and director. He studied Industrial Design Engineering and Product Development at the University of Las Palmas de Gran Canaria, a technical background that informs his approach to image-making and visual processes.

Based between Madrid and Barcelona, he works across photography and video, with a particular focus on fashion and audiovisual projects. His professional activity spans multiple roles within the industry, including photographer, videographer and director, as well as technical positions such as photo assistant, digitech and camera operator. This versatility allows him to adapt to different production scales and working contexts, contributing to projects where the image is understood from a technical, functional and creative perspective.