Ginés Díaz (Caleta del Sebo, La Graciosa, 1990) is a photographer and creative specializing in lifestyle and action sports, based in Madrid. His photography and video work are defined by an intimate, emotional, and realistic approach to human experiences within endurance sports and urban culture. He approaches each project with a constant curiosity toward the people and environments he portrays, gaining a deep understanding of every discipline or story he documents. Building close relationships with those involved allows him to capture personal and authentic narratives. He has worked with clients such as Adidas, Quiksilver, Levi’s, Puma, and Red Bull, among others.