Diego S. García Cruz (Buenos Aires, Argentina, 1971) is a graphic designer. He has developed his work across different disciplines related to creativity and art direction, mostly through self-initiated and independent structures.

He has carried out projects for brands and institutions such as Binter, Triciclo Bar, Red Bull, Las Palmas de Gran Canaria Film Festival, San Martín Centro de Cultura Contemporánea, Cerveza Tropical, Coca-Cola, Canaryfly, Talleres Palermo, Unión Deportiva Las Palmas, Club Baloncesto Gran Canaria, and Heineken. His work has received recognition at the British Design & Art Direction Awards (D&AD) in 2025 and the Canary Islands Design Awards (DICA), and was shortlisted at the 102nd Annual Art Directors Club of Nueva York (ADC) Awards in 2023.